All Together:
campaign copy

During the winter of 2022, Carnmoney Presbyterian Church wanted to show an open-door policy to the people of the surrounding community. Their heatbank initiative was designed to avoid stigmatising those who required the service most; attempting to attract the young professional or the mum between school pick-ups as readily as the elderly pensioner struggling with their heating bill. I generated this ‘all together’ idea as well as writing copy that was inclusive and welcoming enough to standalone, sans imagery.